Urja working capital programme for ECAs
URJA is an unsecured working capital finance program designed for the ECA customers of Tata Steel distributors. This facility is beneficial for customers seeking credit but finding it difficult to get the same due to the inaccessibility of unsecured finance from financial institutions/Banks/NBFCs. URJA aims to energize the entire ecosystem of Tata Steel Sales Channel by enabling easy access of finance at competitive terms to the customers. By availing URJA, ECAs are taking one step forward towards their business’ growth and empowerment.
URJA funds can be used by the ECAs for purchasing material from Tata Steel channel partners. These are rotational working capital limits that are sanctioned by the partner Banks/NBFCs, based on the distributor’s recommendation and have to be repaid within a credit period.
URJA is a digital program managed by mjunction services limited, a joint venture of Tata Steel & SAIL. mjunction has tied-up with multiple Banks & NBFCs to provide this facility via an online integrated platform and payment system for customers.
URJA funds can be used by the ECAs for purchasing material from Tata Steel channel partners. These are rotational working capital limits that are sanctioned by the partner Banks/NBFCs, based on the distributor’s recommendation and have to be repaid within a credit period.
URJA is a digital program managed by mjunction services limited, a joint venture of Tata Steel & SAIL. mjunction has tied-up with multiple Banks & NBFCs to provide this facility via an online integrated platform and payment system for customers.
MAJOR BENEFITS
Benefit of Cash Price vs Credit Price
Customers can avail cash discounts from the channel partner by making immediate payment using URJA finance
Increase in liquidity
Ready availability of funds ensures easy liquidity and purchases can also be increased
Access to unsecured finance
A major bottleneck for ECAs/SMEs is access to unsecured finance at competitive terms. Urja makes it possible!
Single digital platform for transactions
Integrated single point platform for online finance. All the activities are digitised with limited manual intervention.
Building up of credit history
First time borrowers can build up their credit history availing this facility. It will lead to ease in borrowing for other requirements like home loan, car loan etc.