Tata Steelium rolled out high performance CR Steel in its first ever brand extension, reloading the performance matrix through Tata Steelium Neo.

Neo was created to meet the demand for higher quality stringency in the auto, panel and furniture segments. Drawing on a rich heritage of integrated steelmaking experience, the brand now offers customers an enhanced basket of products for advanced applications. Tata Steelium Neo has brought never-before advantages to the table with a wide range of processing and end-product benefits that have translated into greater customer value.

Minimal wastage, through tighter tolerances, end-to-end uniformity for end-to-end excellence, greater impact resistance, enhanced flatness and 100% inspected coils for guaranteed quality are a few of the benefits that have brought a new age of value creation to ECAs that demand more.