Trailblazing, barrier-breaking Tata Steelium was launched at a time when the market for cold rolled steel was fragmented and served by a host of undifferentiated products and it was to address this customer discomfort that Tata Steelium was designed. It arrived to provide total 'peace of mind' in purchase and consumption of cold rolled steel, through technological sophistication, assured availability, consistent quality, absolute professionalism, customization and with dedicated distribution and service channels. It announced itself as a world-class steel manufactured at Tata Steel's state-of the-art facilities to ensure tailor-made chemistry for various applications. In the process, Tata Steelium has redefined the Cold Rolled steel segment with its continuous pursuit of innovation and improvement for various applications.

Today, it is a dominant player in the cold rolled segment, serving a wide spectrum of customers that include the auto ancillaries sector, the panel industry for electrical and telecom applications, the furniture industry and the packaging industry that are beneficiaries of continuing product quality enhancement and technological sophistication. With Tata Steelium as the building block of their products, customers enjoy a definitive edge courtesy authenticity and genuineness of product, superior quality, savings through better yield and opportunity to differentiate their product on the basis of raw material source.

The brand believes in Skilling India for tomorrow and promotes a range of capability building programmes to empower workers to upgrade their skills to ensure productivity and organisational growth.