Tata Astrum is a leading brand of Hot Rolled Steel with a vision to cater to the aspirational needs of MSME customers in key segments like Automotive, Agriculture, L&E, Project Fabrication, PEB, Solar, Railways, Transmission & Distribution, Boilers & Pressure Vessels, Shipbuilding etc.

Tata Astrum Solar, a sub-brand of Tata Astrum, seeks to support India’s flagship solar mission and transform the country’s energy landscape with a dream to electrify every corner of the country through a process that is environment friendly and pollution free.

The Tata Astrum Super brand offers premium quality hot-rolled steel sheets for the fabrication of truck bodies, trolley bodies and various agriculture equipment that play an important role in strengthening our agricultural and transportation infrastructure.

Trailblazing, barrier-breaking Tata Steelium was launched at a time when the market for cold rolled steel was fragmented and served by a host of undifferentiated products and it was to address this customer discomfort that Tata Steelium was designed.

Tata Steelium rolled out high performance CR Steel in its first ever brand extension, reloading the performance matrix through Tata Steelium Neo. Neo was created to meet the demand for higher quality stringency in the auto, panel and furniture segments.

Tata Steelium Super, a sub brand of Steelium was created for the retail market. The branded sheets with their superior qualities are guaranteed to give fabricators a stepping stone towards enhanced customer satisfaction, backed by the Tata hallmark of trust.

Recognising that access to finance is a major stumbling block that hampers the growth of ECAs, Tata Steel launched URJA, a unique working capital finance programme for its ECA/SME customers. It is an industry first, country first finance program being offered exclusively to the ECA customers of Tata Steel.

DigEca is Tata Steel's unique digital intervention to provide 360 degree solutions to its ECA customers. The objective is to help them grow their business even as it documents every prospective client and business opportunity.